Peterson Publications, Inc.
2150 SW Westport Dr., Suite 101
Topeka, KS 66614
(785) 271-5801  Fax (785) 271-6404
InsideFinishing Magazine

InsideFinishing was first published ten years ago to expand upon the goals of the Foil Stamping and Embossing Association and create a greater voice and presence for graphic finishers within the entire graphic arts industry.  InsideFinishing tackles real challenges and issues facing the graphic finishing industry with every quarterly edition.  We have made a special effort to cover all types of graphic finishing processes, including foil stamping/embossing, folding/gluing, coatings/laminates, die cutting, mounting and more.  In addition, every issue has a management trend article that discusses important issues facing owners/managers in today's business world.  And we always include the latest information on industry news, product news and machine installations.
   
February/March 2007
 Closing Date: February 5
Materials Due: February 19
Publication Date: March 1
    		May/June 2007
Closing Date: May 7
Materials Due: May 21
Publication Date: June 1
August/September 2007
Closing Date: July 25
Materials Due: August 15
Publication Date: September 1
 		 November/December 2007
Closing Date: October 24
Materials Due: November 14
Publication Date: December 1
 
Readership and Circulation: 
InsideFinishing has a targeted circulation of 6,000 graphic finishing decision makers. These include trade finishers, folding carton companies, greeting card manufacturers, and commercial printers with finishing/bindery operations. It also includes a small percentage of graphic designers involved in the foil stamping and embossing industry, and, of course, industry suppliers to the graphic finishing industry.

There are also continuous bonus distribution opportunities for InsideFinishing with the various graphic arts and converting trade shows throughout the year, as well as the FSEA National Convention. In addition, the May/June issue of InsideFinishing will include a special rotary foil & embossing supplement and will be mailed to 1,000 label manufacturers over the above the normal circulation.
   
   Editorial Schedule
 
   February/March 2007
 
  • 2007 Buyers Guide Issue (FREE listing with display advertising)
  • Feature on 2007 Lifetime Achievement Award Recipient
  • Show Preview: 2007 IADD/FSEA Odyssey
  • Q&A on UV Coatings: In-line vs. Off-line
  • Special Feature on Expanding Your Capabilities

    Closing Date: February 5, 2007
    Materials Due: February 19, 2007
    Publication Date: March 1, 2007

Bonus Distribution
2007 IADD/FSEA Odyssey - May 2-4
Supply Side - May 22-23
   May/June 2007
 
  • Highlights of the 2006 FSEA Gold Leaf Award Winners
  • Special Rotary Foil & Embossing Supplement Issue
  • Latest Innovations and Trends in Rotary Applications
  • Technology Focus on Diecutting Trends
  • Q&A on Hot Stamping Engravings

    Closing Date: May 7, 2007
    Materials Due: May 21, 2007
    Publication Date: June 1, 2007

Bonus Distribution
Graph Expo and PackPrint 2007 - September 9-12
 
   August/September 2007
 
  • Literature Spotlight Issue (special advertising section)
  • Show Preview on Graph Expo and PackPrint 2007
  • Special Feature on Safety within the Workplace
  • Q&A on Folding-gluing
  • Technology Focus on Difficult-to-stamp Surfaces

    Closing Date: August 6, 2007
    Materials Due: August 20, 2007
    Publication Date: September 1, 2007

Bonus Distribution
Graph Expo and PackPrint 2007 - September 9-12
HBA 2007 - Sept. 18-20
 
   November/December 2007
 
  • Technology Focus on Holography
  • Q&A on Litho Laminating
  • Show Preview on Graphics of the Americas 2008
  • Special Feature on Recycling and Environmental Preservation in the Workplace 

    Closing Date: November 5, 2007
    Materials Due: November 19, 2007
    Publication Date: December 1, 2007

Bonus Distribution
Graphics of the Americas 2008 - February 28 - March 1
2008 FSEA National Convention - TBA
 
 
   Sales Contact
   

Gayla Peterson - 785-271-5801
   

   Special Placements

FSEA Member Rates
2 times 4 times
Back Cover: $1700 $1600
Inside Front Cover: $1550 $1450
Inside Back Cover: $1500 $1400
   

Non-FSEA Member Rates
2 times 4 times
Back Cover: $1900 $1800
Inside Front Cover: $1750 $1650
Inside Back Cover: $1700 $1800
   

Visit the FSEA Website for information on becoming a member.

Advertising space is available on a first come, first serve basis.  FSEA members will always receive preference on advertising position and space over non-FSEA member advertisers.
   
   Black & White Rates

FSEA Member Rates
2 times 4 times
Full Page: $1150 $1050
1/2 Page: $900 $825
1/4 Page: $700 $650
   

Non-FSEA Member Rates
2 times 4 times
Full Page: $1350 $1250
1/2 Page: $1100 $1025
1/4 Page: $900 $850
   

Visit the FSEA Website for information on becoming a member.

Advertising space is available on a first come, first serve basis.  FSEA members will always receive preference on advertising position and space over non-FSEA member advertisers.
   

   Color Rates
   

FSEA Member Rates
2 times 4 times
Full Page: $1400 $1300
1/2 Page: $1150 $1075
1/4 Page: $950 $900
   

Non-FSEA Member Rates
2 times 4 times
Full Page: $1600 $1500
1/2 Page: $1350 $1275
1/4 Page: $1150 $1100
   
   Advertising Dimensions
Full Page: 7.5" wide x 10.5" high
Full Page Bleed: 8.75" wide x 11.25" high
Full Page Image Area: 8.5" wide x 11" high
Page Trim Size: 8.375" wide x 10.875" high
1/2 Page Horizontal: 7.5" wide x 4.875" high
1/2 Page Vertical: 3.75" wide x 10.5" high
1/4 Page Vertical: 3.75" wide x 4.875" high
   File Format
  
Quick Checklist:
  1. PDF files are the best file format for our purposes
  2. Please outline all fonts (turn fonts into vector art)
  3. Do not put crop marks, trim marks, or other file information outside of the advertisement, even on full page ads
  4. Full page ads with bleed should have all text and other important information at least 1/4 inside the trim area (trim is 8.375 x 10.875 inches)
  5. All images in the ad should be at least 300 dpi and in CMYK format
  6. Include your company name in the filename

Visit our Guidelines page for detailed instructions.
   Banner Ads
  
Advertise in InsideFinishing and receive a FREE website banner on the InsideFinishing website (www.fsea.com) with a direct link to your site.  In addition, you will receive leads via email from those who visit the site and are interested in your category of product or service.